P3 Designing an Ident

Initial Sketch 

Finished Ident

P2 Proposal

Proposal Pitch Video

 

Proposal Powerpoint

(open in google drive if doesn't load)

P2 Plan for a cross media advertising campaign

 

Exam preparation

 

Exam question 7

•The development of the app associated with your TV series will require the creation of a production schedule. 

•Evaluate the effectiveness of using a production schedule as a part of the planning process for the app. You may refer to the specifics that are in a production schedule to support your answer.

A production schedule will be useful for the planning process for the app for my Tv series because it includes all the tasks that will need to be done over the course of the production because production schedules list tasks and allocate what specific days those tasks will have to be completed on or between, for example since the proposal from our brief has to be completed by the 4th of January so the initial ideas for the app in the proposal would have to take priority over any stages of app development. 

A production schedule might not be as useful because on a production schedule there is no information about who will be completing the listed tasks so if people do not know where and when they are needed on production days, they might not attend and postpone production. For example, if the app designer and coder are not present for the early stages of app development then the production cannot move forward so online production management software might be more useful as everyone would have access and see where they are needed on various days through email so there is a minimised risk of the production being delayed because project management software would do it all automatically. 

Production schedules do not have contingency plans so if something goes wrong in the course of production, then a whole new production schedule will need to be made which will take up time that could be spent moving the app development along. However, if a Gantt chart is used, it would include contingencies and therefore would make sure that a whole new production schedule would not have to be made. Additionally, Gantt charts are very visual whereas production schedules are not and would not stand out if put on a notice so there is a higher chance of missing deadlines. Gantt charts highlight contingencies, deadlines and tasks which everyone could see at all times. In this instance, Gantt charts would be more useful than production schedules.

P2 Evaluate the Brief

What is the Brief and what are the Aims and Objectives of it?

 My brief is to create an advertising campaign to promote my TV show that was pitched in the last unit. It must be cross media (some traditional media, some digital media) for the TV show that I pitched in the last unit. It needs to comply with all regulations (ASA, BCAP) and complies with the conventions of individual media e.g radio must have a voice-over and sound effects and a tv show must include short bursts of footage from the show itself with intermittent titles saying when the show is going to air. Since it is going to be viewed on BBC 3, I need to establish why BBC 3 and how it's going to stand out against Netflix, its greatest competitor. 

What drama series will you be advertising and what are the key things that are likely to appeal to the target audience? 

I am advertising Face the Past which is aimed at a 15-25 age demographic. As shown by my primary research post from my Unit 21 Plan and Pitch unit of which the full post is linked here, it demonstrates that the majority of people watch shows for both the characters and the narrative. As for the genre and themes more widely, I found that people want a show about a criminal underworld and mental health.

'I mention my target audience for my tv show in depth in my Proposal for my tv show which is linked here. I explain that the demographics for my target audience would be people between 15-21, and are primarily of a male demographic as looking at the audience surveys, it shows that a larger male audience would enjoy the crime aspect more than other genders, possibly this may be because of the violence or themes, but females and non-binary people might also like the show as the audience research wasn’t only males, there was also a high amount of non-males interested in crime shows.

As some of the characters will be representative of different sexualities, this might hopefully attract the LGBTQ+ community to the show as is not going to queerbait like other shows have in the past such as Riverdale.

My target audience would be interested in crime shows, mystery and possibly comedy as my show is going to occasionally have some comedic aspects so the tone doesn’t stay too depressing. Additionally, although education level isn’t a large factor in the viewership, since the characters will be attending a college, my target audience is people who are currently attending full time education, either a college, an apprenticeship, or an university to be able to have the personal identity of the audience pleasures and relate to the characters and so that they would be of a similar age to the characters.'

Taking this on board, the campaign would feature heavily on social media (primarily instagram, twitter, snapchat- specifically stories-) as 15-21 yr olds now stream more than watch tv with the family. Social media would be the most easily accessible method as then anyone can view it and follow along if they show an interest. 

What can you do to work out exactly who the target audience of your show is going to be? think about what research you could carry out and how you will conduct it.

As well as conducting an audience survey about what shows they like to watch, I also asked a focus group for their opinions. here

Secondary Advertising:

blog.hootsuite.com says that, 'Activity and engagement is crucial for every social platform to build a positive brand experience, and develop meaningful relationships with new and potential future customers.

Social media engagement is measured by a range of metrics that could include the following:'

• Shares or retweets
• Comments
• Likes
• Followers and audience growth
• Click-throughs
• Mentions (either tagged or untagged)
• Using branded hashtags

It says that we have to know our target audience, know what engages them and what is more of a miss. You then can tailor your posts with the target audience in mind, with fonts, type of content type of voice, and when to post. (If your target audience are students, then you might want to post at night because its unlikely that they'll be on their phones during school hours- or shouldn't be, anyway). 

Staying topical is also a good idea, talk about and engage with things that your target audience are also interested in, try to have a voice. Not taking yourself too seriously is another things- try to engage with the meme culture of today. Add in a human touch, a sign off to show that you're not only part of the capitalist corporation world take-over. Answer questions, try to be open about the team, show actors doing everyday things.

M1 Evaluate different cross media advertising campaigns for consistency of message

 

https://drive.google.com/file/d/1oXsLBKwvbnE-QFhtLslSNDIsbkN061eC/view?usp=sharing

More advertising- celebrity endorsements and shock marketing

WHAT IS THE PURPOSE OF CELEBRITY ENDORSEMENT?

• TARGET DEMOGRAPHIC - CLASS, GENDER, AGE ETC.
• GEOGRAPHICS - GEOGRAPHICAL STATUS
• PSYCHOGRAPHICS - PERSONALITY, LIFESTYLE, VALUES ETC.

HISTORY OF CELEBRITY ENDORSEMENT

• 1950s DORIS DAY HARVESTER ROAD ROLLING EQUIPMENT
• 1970S COKE ADVERT WITH PEPSI CHALLENGE (1975) ADVERT 1979 JOE GREENE
• 1980S CO-BRANDING MICHAEL JORDAN NIKES (1984) AIR JORDANS - MORE HANDS-ON APPROACH FROM THE CELEBRITY
• 1990S RISE OF TECHNOLOGY AND NICHE MARKETING SHAPED ADVERTISING - A TRIBE CALLED QUEST AND SPRITE
• 2000S INFLUENCER MARKETING - RUNNING DIALOGUE, MORE INTERACTIONS (ZOELLA, KSI, LIZA KOSHY) 

An example of a celebrity endorsement is for the Armani Code advert which they've used Ryan Reynolds. This advert must've worked because I remember his endorsement and this advert because of it. Ryan Reynolds is a well-known film star and has a lot of fans worldwide because of it. The aim of the advert is to sell aftershave/perfume and it succeeded, having just under 4 million views on youtube.

An example of influencer marketing is:

SHOCK ADVERTISING