L01 Cross media and synergy example.

release date: 22nd November 2019 (UK)

budget: $150,000,000
box office:
Opening weekend - $130,263,358
Gross USA - $472,422,764
Cumulative worldwide gross: $1,430,978,699

Distributors:

Advertising:

Promotion across media platforms: As you can see above, Disney (who owns frozen), have created many bits of promotion, such as soundtracks and toys. As these are different industries, music and merchandise, this, therefore, makes Disney as cross-media and the promotion as well.

As Disney is both vertically and horizontally integrated, they own the whole production process along with different media sectors such as magazine/publishing and music, they are able to promote their film (frozen) across all platforms, as well as owning the whole production of it. This means they don't have to outsource any aspects and this saves them a lot of money.

Synergy: This means greater than its parts. As an example, this could be an example of Disney using the soundtrack of frozen to get more attention to the film, and the film getting people to listen to the music. This means that overall both of them together make more money than if they were done separately.


Technological convergence: Before, there used to be devices for everything individually like to watch a film you have to go to the cinema whereas now, films can be very easily be accessed simply from a mobile phone.

Convergence means coming together.

More films are on video on demand sites such as Netflix and Amazon Prime and we don't tend to have to wait for new films nowadays.

As for a film like Frozen, because of technological convergence, we are able to find reviews for Frozen and also book tickets to see it, and also have apps such as Spotify to listen to the soundtrack. 










MAKE-UP - PRODUCTION

They help the actor invest in the character they are playing to make it look a lot more authentic.
A main task is to cover up blemishes, spots, tattoos, less-perfect-skin and any signs of sleep deprivation such as ‘dark bags around the eyes’. 
All VFX looks are created by the make-up department. This includes latex scars and burns, prosthetics and animatronics. Visibly, one of the most obvious key roles of this department is creating supernatural creatures, like those in Harry Potter.
In the film genre, ‘Horror’ there are lots of injuries and re-creating realistic ones is a role of the Make-up department. 
They have to maintain makeup so it looks exactly the same during the whole duration of filming, which could be months. 
All facial hair, wigs and dental prosthetics are dealt with here as well. 

SOUND OPERATOR - PRODUCTION

They’re responsible for recording full clean dialogue, wild tracks, off-camera lines, room tone and any live-action special effects.

Boom operators.

In a bigger production, you can find the role of the trainee and Sound Department runner.

They also position mics on actors.  

Boom operators place the boom to not cast a shadow

Responsible for sound carts complete with mixers, hard drives, space for the radio mic receivers, cables, headphones and more.

The sound team are required to work with all departments onset such as lighting, camera, costume, locations and the art department.

FLOOR RUNNER - PRODUCTION

They work to instruction, doing every task such they’re set which could be tasks such as, ‘Signing up trailers and getting coffee and breakfasts for cast members.
They need to be adaptable to any situation and do any task efficiently and quickly.
Floor runners are encouraged to ask anything that they don’t know.
Keeping the public away or re-directing them elsewhere. 
They keep the cast and crew constantly updated on changes that may happen on set such as set-up, kit storage and where to find lunch.
Organisation food and drink delivery.
Distribution of paperwork. 

ACTOR - PRODUCTION

What people tend to think of first when they think of films. These are the people used during production. They help encompass the characters with their choices. The actors act the characters and have some sort of creative control over the feel of the film, giving a character originally on a script a sense of personality. They are one of the highest-paid roles within the industry.


EDITOR - POST-PRODUCTION

The responsibilities of an editor include; Going over multiple hours of film and ordering it to make a coherent storyline throughout. They work closely with either the Director themselves or the First A.D to capture the original vision of the initial project. This part is where the film will begin to take shape and effects/corrections will be made. 


SCRIPTWRITERS - PRE-PRODUCTION

These people are the people who give their vague story a sense of the plot. They will list the characters involved and might have to do revises on their work as the process continues along with the director. They are in charge of painting a word picture of how the world and locations look within the story as to give the rest of the cast a mood to stick with. Scriptwriters may help or come into conflict with actors as they are in charge or writing the characters and possibly altering lines.