More advertising- celebrity endorsements and shock marketing

WHAT IS THE PURPOSE OF CELEBRITY ENDORSEMENT?

• TARGET DEMOGRAPHIC - CLASS, GENDER, AGE ETC.
• GEOGRAPHICS - GEOGRAPHICAL STATUS
• PSYCHOGRAPHICS - PERSONALITY, LIFESTYLE, VALUES ETC.

HISTORY OF CELEBRITY ENDORSEMENT

• 1950s DORIS DAY HARVESTER ROAD ROLLING EQUIPMENT
• 1970S COKE ADVERT WITH PEPSI CHALLENGE (1975) ADVERT 1979 JOE GREENE
• 1980S CO-BRANDING MICHAEL JORDAN NIKES (1984) AIR JORDANS - MORE HANDS-ON APPROACH FROM THE CELEBRITY
• 1990S RISE OF TECHNOLOGY AND NICHE MARKETING SHAPED ADVERTISING - A TRIBE CALLED QUEST AND SPRITE
• 2000S INFLUENCER MARKETING - RUNNING DIALOGUE, MORE INTERACTIONS (ZOELLA, KSI, LIZA KOSHY) 

An example of a celebrity endorsement is for the Armani Code advert which they've used Ryan Reynolds. This advert must've worked because I remember his endorsement and this advert because of it. Ryan Reynolds is a well-known film star and has a lot of fans worldwide because of it. The aim of the advert is to sell aftershave/perfume and it succeeded, having just under 4 million views on youtube.

An example of influencer marketing is:

SHOCK ADVERTISING