Key message: To use their product as it's the safest product to use around the home.
Target Audience: Parents that work/ stay at home parents and adults (25-35).
TV advert: This got my attention as it's got a really catchy song (jingle) that has stayed in my head for at least 8 years.
Key message: That these kids are having fun and enjoying this toy- and your kids will too (if you buy it).
Target Audience: Parents and their kids.
Radio advert: It's a very stern voice and as it goes on the voice becomes very rushed as they start to list all the items- it makes you listen to all of the products.
Key message: To go to Tesco because they literally have everything in store at a very low price.
Target Audience: Adults and people who listen to the radio (mostly adults/parents) and also people who want to buy food cheaply. Lower middle class/Lower class.
Examples
Other memorable adverts include:
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