Tuesday 25 February 2020

Genre and audience ATB

This sheet (high res)

Genre and audience is very important 

Attack the Block is a hybrid of action, sci-fi, and horror genres. 
The codes and conventions of Attack the Block, starting with Action are; that it has a male protagonist, that the humans triumph, unlikely heroes, and with large explosions. These can be created by the use of male actors throughout and the use of explosives and special effects. The explosions were shot by ariel shots and with slow-motion editing to add emphasis. These tend to feed into the genre of action, however, since the film is not shot in a very large space with fast, expensive car chases, it is not shot in America (where most action films are often) and adding to this, it is in South London which is a rare location for such a film, these subvert the expectations.

Now onto the Sci-Fi conventions, in the film Attack the Block, one of the main genres is of course Sci-Fi. Because of this, there must be obvious codes and conventions. I'll start with the codes, then list the conventions to explain them. There are colour themes of metallics all the way through such as blues, purples, greys and blacks. There is also a smaller group of teenage boys fighting a larger, supernatural force. The conventions that explain the colours are that over the camera lens, coloured gels could be placed and lighting would be placed to create shadows to emphasise the tense atmosphere. The teenage boys aspect conforms to the conventions of the genre whereas the fact that it does not involve robots, spaceships or is set on another planet, these subvert the expectations from the genre.

Finally the Horror conventions of Attack the Block. There is low lighting/ very dark lighting throughout the entire film, as well as close-ups and obvious bloody violence. These are accompanied by the use of jumpscares and themes of isolation, where the characters are split up. The most obvious part is, of course, the monsters themselves. The conventions for these would be to use minimal lighting if any at all, very fast cutting editing techniques in post-production (for the jumpscares) and wide shots to show the characters alone, fighting the monsters by themselves. Most of this fits in with the genre of horror, yet it lacks suspense and doesn't have a singular threat killing them off one by one for their self-gain. 


The genre has it's own audience
Set of people - see film just because genre that it is in.
Genre has very distinctive features 

Some films blur the boundaries - these are called hybrids, where you can’t tell the genre. 

The audience will expect these certain features in these films.


CODES AND CONVENTIONS - things you usually find in this genre. 
CODES
Codes are like objects (parts of the film)
  • Codes can be divided into two categories.

TECHNICAL CODES
-WAY equipment IS USED to tell the story in a film. 
Horror - shaky camera, handheld, dolls. 

Music has to be made (technical) but it also creates mood (symbolic)
SYMBOLIC CODES - ones that make you feel something, create meaning

Conventions (typical of genre)
Genre specific, 
Usually used, expected use. 
A convention in horror films would be characters being stupid.  

Explain the code with the convention. 


ACTION CODES -
SCI-FI CODES -
HORROR CODES -



Attack the block
Does not conform mostly to their genres
Sci-fi (mostly in space, American, robots, future tech) <- doesn't have all this. 

Theorists, work in universities by people who just think about films all-day
Look what we humans have done.


Theories behind the genre.
.Daniel chandler
Shared between texts (films). We base genre based on the context and the form (what they are and what they look like)
‘Conventional definitions of genre tend to be on the notion that they constitute particular conventions of content (such as themes and setting) and/or form (including structure and style) which are regarded as belonging to them. 


Deborah knight
Satisfaction is guaranteed with genre; the deferral of the inevitable provides the additional pleasure of prolonged anticipation’

The fact that the audience knows how the story is going to end but enjoys the journey on the way there, getting pleasure from knowing the ending.

Tuesday 18 February 2020

P1 Further Ideas Generation




'Operations' is about a Scottish gang family who smuggles drugs and weapons around the country, which is obviously very highly illegal. They're based in what seems to be an urban apartment block. When an advocate for Greenpeace, a climate change charity (movement), knocks on their door, they see this illegal activity and make a run for it to tell the police and to hide; these people are obviously highly dangerous. It's a crime TV show about a chase with many twists and turns with the characters changing and adapting with the new situation, questioning themselves and what they stand for. 


'Shiny' is a very character-driven, episodic TV drama. It follows the character of Stella after her dad is sent to prison. She suddenly finds herself alone after the hype and adrenaline of the trial (where the first episode starts). Then, she begins to isolate as she finds herself unable to relate to everyone else. Then one day, a bird flies into her window and she takes it in.








Wednesday 12 February 2020

ATTACK THE BLOCK MARKETING - UNIT 1



ATTACK THE BLOCK

WHEN WE TALK ABOUT ADVERTISING ABOUT ABOVE THE LINE AND BELOW THE LINE.

Above the line = This is everywhere goes out to everyone, eg. a billboard. You don't know who will be looking at it, it might not be the right audience or it could be, but everyone is able to see it. A newspaper is also above the line advertising as it is going out to the whole of society even though some are targeted more towards different social groups, everyone has the OPPORTUNITY to see it.
They have a huge audience but the product is not always for everybody's taste.

Below the line = This goes out to selected people only using targeted marketing. Because apps such as YouTube, Facebook and Instagram track what you look at and google, they send out targeted ads as technology knows who you are and what you like.
This is much cheaper than Above the line advertising.

THE BASICS

The director was: Joe Cornish
The writer was: Joe Cornish

It was released in 2011 on the 13th of May.

Some of the cast were  John BoyegaJodie Whittaker and Alex Esmail.

In the UK, the distributor's company was Optimum Releasing and in the US the distributors were Sony Pictures releasing.

The budget for the film was £8 million but at the box office, it only took back £4.1 million. 
The production company was Big Talk. 

Attack the block was marketed by:
Having a website. This is an example of digital marketing which is also Above the Line as it is not targetted ads. As well as having a double-page spread in Empire Magazine which is a form of above the line, traditional advertising as well as posters that were put up.

If you clicked on the games tab, then it led you to all different ways the film was being marketed, such as the soundtrack being on iTunes where you could download the songs, which is an example of synergy (as they helped each other have more money than they could've alone). There was a successful game released along with the film.

When it comes to Below the line (digital) advertising, the film had social media accounts on Facebook and Twitter and these might come into your feed based on past things you'd looked for. There were also very good reviews from the guardian saying that the film was successful and that it was actually funny as well. This is a very good example of digital, above the line advertising. 

The YouTube trailer was seen by 2,572,549 people and is a below the line form of advertising as the ads for it would've been targetted at people who might've seen relevant/ similar videos.

TARGET AUDIENCE -

Based off all the merchandise and the posters, I would say that the target audience would be mainly males between the ages of 18-27 as the themes are not subtle with drug use and the racism that occurs in the south London. The drug usage isn't strictly deterred or supported yet they do play a major role within the film and they aren't discouraged.

There's also quite a lot of representation in the film so younger audiences might not understand the deeper themes of the film like people with more life experience might be able to.







Monday 10 February 2020

P1 - Analysis of Primary Audience Research

We created a survey to see what our target audience would like to see and about their general viewing habits so we could refine our ideas.

133 people took part in the survey.
They took on average 7:53 minutes to complete it.

57 people who took this survey were 16 years old.
62 people who took this survey were 17 years old.
1 person who took it was 20 years or older.

55 people were male.
70 people were female.
3 people identified as other.
5 people identified as preferred not to say.

Not surprisingly for the area, a very large percentage (87.2%) of everyone who did the survey were white-british. We can take this is a baseline but we have to bear in mind that this might not be representative of the entire population as we live in a very white area, however, when we look GOV.UK, it states: '87% of people in the UK are White, and 13% belong to a Black, Asian, Mixed or Another ethnic group, according to the combined 2011 censuses for England and Wales, Scotland, and Northern Ireland.' In that case, our results might have validity as our number is only 0.2% more than the average UK population. 

Also since 99 people stated that they identified as heterosexual, we would have straight characters within the show for them to identify with but also have some LGBTQ+ 🏳️‍🌈 representation as in terms of media, the only sexualities that are being portrayed more commonly now are straight and gay as to slowly introduce these sexualities to the general public. By doing this, although it is progressive, there isn't enough representation for bisexual, transgender, pansexual, asexual or questioning people out there, especially since from this, at least 21.05% of people do not identify as heterosexual.

This is from GOV.UK
'61% of respondents identified as gay or lesbian and a quarter (26%) identified as bisexual. A small number identified as pansexual (4%), asexual (2%) and queer (1%). These figures varied by age. For example, younger respondents were more likely to identify as bisexual, asexual, pansexual, queer or ‘other’ (39% of cisgender respondents under 35 compared to 14% of cisgender respondents over 35). This reflects work undertaken by the Office for National Statistics (ONS) that shows younger people are more likely to be bisexual than older people.'

As most people said that they are likely to go into University after A-levels, then I have to take that into consideration for my main character. If he is going to a University, then people might be able to have that personal identity with him, so that is something I have to keep in mind.

For question 6, all scores were quite similar apart from 'I am traditional and have strong etc...', so we would stay away from any ideas with extremely traditional views or a very in-your-face political stance. Subtle is the way to go.




For question 7 as well, it shows that the more recent 3 TV Drama they watched were all Netflix shows (the witcher, breaking bad, end of the fucking world) which concretes Netflix as BBC3s main competition. I have to come up with a USP on how to get people to stop watching Netflix and watch BBC3 instead. Also backed up in question 14 as the results were that 71.2% of people watch these shows on Netflix.

This is an easy one: The majority (24%) said they would like a comedy-drama, then just a drama, then a crime mystery. I can adapt my idea to include more of a mystery and comedy element to the tv show as to appeal to these audiences.






The majority of 'TOP THREE TV DRAMAS OF ALL TIME' were crime shows, such as 'Killing Eve', 'Peaky Blinders' and 'Silent Witness', then mystery shows such as Sherlock. You can see more in the attached pdf below.

Then question 10, it shows that the majority of people watch shows for both the characters and the narrative. So these need to be really strong and individual to be able to capture an audience so I will be putting most of my development into coming up with a concrete storyline and detailed characters with many levels.

And finally, question 15 shows that most people want a show about a criminal underworld or gangsters as well as mental health issues. As my show idea has crime as the main feature, I could try and explore that a bit more.

Tuesday 4 February 2020

L01 Cross media and synergy example.

release date: 22nd November 2019 (UK)

budget: $150,000,000
box office:
Opening weekend - $130,263,358
Gross USA - $472,422,764
Cumulative worldwide gross: $1,430,978,699

Distributors:












Advertising:





















Promotion across media platforms: As you can see above, Disney (who owns frozen), have created many bits of promotion, such as soundtracks and toys. As these are different industries, music and merchandise, this, therefore, makes Disney as cross-media and the promotion as well.

As Disney is both vertically and horizontally integrated, they own the whole production process along with different media sectors such as magazine/publishing and music, they are able to promote their film (frozen) across all platforms, as well as owning the whole production of it. This means they don't have to outsource any aspects and this saves them a lot of money.

Synergy: This means greater than its parts. As an example, this could be an example of Disney using the soundtrack of frozen to get more attention to the film, and the film getting people to listen to the music. This means that overall both of them together make more money than if they were done separately.


Technological convergence: Before, there used to be devices for everything individually like to watch a film you have to go to the cinema whereas now, films can be very easily be accessed simply from a mobile phone.

Convergence means coming together.
More films are on video on demand sites such as Netflix and Amazon Prime and we don't tend to have to wait for new films nowadays.

As for a film like Frozen, because of technological convergence, we are able to find reviews for Frozen and also book tickets to see it, and also have apps such as Spotify to listen to the soundtrack. 










MAKE-UP - PRODUCTION


They help the actor invest in the character they are playing to make it look a lot more authentic.
A main task is to cover up blemishes, spots, tattoos, less-perfect-skin and any signs of sleep deprivation such as ‘dark bags around the eyes’. 
All VFX looks are created by the make-up department. This includes latex scars and burns, prosthetics and animatronics. Visibly, one of the most obvious key roles of this department is creating supernatural creatures, like those in Harry Potter.
In the film genre, ‘Horror’ there are lots of injuries and re-creating realistic ones is a role of the Make-up department. 
They have to maintain makeup so it looks exactly the same during the whole duration of filming, which could be months. 
All facial hair, wigs and dental prosthetics are dealt with here as well. 





SOUND OPERATOR - PRODUCTION

    They’re responsible for recording full clean dialogue, wild tracks, off-camera lines, room tone and any live-action special effects.
      Boom operators.
        In a bigger production, you can find the role of the trainee and Sound Department runner.
          They also position mics on actors.  
            Boom operators place the boom to not cast a shadow
              Responsible for sound carts complete with mixers, hard drives, space for the radio mic receivers, cables, headphones and more.
                The sound team are required to work with all departments onset such as lighting, camera, costume, locations and the art department.




                FLOOR RUNNER - PRODUCTION

                They work to instruction, doing every task such they’re set which could be tasks such as, ‘Signing up trailers and getting coffee and breakfasts for cast members.
                They need to be adaptable to any situation and do any task efficiently and quickly.
                Floor runners are encouraged to ask anything that they don’t know.
                Keeping the public away or re-directing them elsewhere. 
                They keep the cast and crew constantly updated on changes that may happen on set such as set-up, kit storage and where to find lunch.
                Organisation food and drink delivery.
                Distribution of paperwork. 



                ACTOR - PRODUCTION

                What people tend to think of first when they think of films. These are the people used during production. They help encompass the characters with their choices. The actors act the characters and have some sort of creative control over the feel of the film, giving a character originally on a script a sense of personality. They are one of the highest-paid roles within the industry.


                EDITOR - POST-PRODUCTION


                The responsibilities of an editor include; Going over multiple hours of film and ordering it to make a coherent storyline throughout. They work closely with either the Director themselves or the First A.D to capture the original vision of the initial project. This part is where the film will begin to take shape and effects/corrections will be made. 


                SCRIPTWRITERS - PRE-PRODUCTION


                These people are the people who give their vague story a sense of the plot. They will list the characters involved and might have to do revises on their work as the process continues along with the director. They are in charge of painting a word picture of how the world and locations look within the story as to give the rest of the cast a mood to stick with. Scriptwriters may help or come into conflict with actors as they are in charge or writing the characters and possibly altering lines.

                Sunday 2 February 2020

                M1 Strengths and Weaknesses of idea

                Okay so some tv show ideas...

                I've always loved the idea of going back in time to correct past events so I had the following idea:

                FACE THE PAST
                Unsurprisingly, the name is a sort-of pun.

                This would be a dark-comedy drama with a vague storyline going a little like this. 

                Ever since the break-in, Connor has been having nightmares about every detail of it, every nook and cranny of the crime scene, desperately knowing there must have been one thing the police missed out.  One day, when he wakes up, he checks the date. It's robbery day. He looks in the mirror and he's not exactly himself. He looks like his mother. The day repeats over and over again and every time, he's someone different, his sister, his science teacher, and even the family dog, witnessing this robbery over and over again to see if he can change fate and get himself out of this body-switching loop.


                SHINY
                Did you know birds hold grudges? Stella didn't. When she walked out of Gregs with her new vegan sausage roll, a bird tried to grab it out of the sky. Using her reflexes, she snatched it back and accidentally broke the poor bird's wing.

                It's a story about a friendship between human and bird.... until the rest of the flock come to visit.

                OPERATION
                There's an illegal drug ring set up in the basement. Suddenly, when a debate gets heated and something goes horribly wrong, an intense advocate for Greenpeace, a group fighting for our world, interrupts this family feud. They're let go with a threat, but someone recalls a certain bodycam. Now it's a race against time to hunt the campaigner down to stop the family from facing serious prison time.


                .....

                The idea that I decided to go for in the end is 'Face the past' as for me, it has more potential to have a concrete plotline and with the possibility of having a decent amount of episodes with something to offer each time.

                After talking to a peer, I added the pink highlights as telling someone else about it really helped me to notice what did and didn't work.




                FOCUS GROUP

                The focus group that we went to really helped me to give me more ideas and possibilities for the show, as well as a more grounded view of my target audience. 

                The group's initial reaction to my idea was really quite self-assuring as they seemed quite interested and wanted to know more as it wasn't like some other, more normal, ideas that they'd heard of. 

                They suggested that the crime committed (the burglary) was the event going to be repeated over and over again and that Connor, (the main character) would be in the body of someone different each episode, someone involved in the crime in some way so that each episode would help the audience understand more and more about the events leading up to it. 

                'Who's the main character?'
                "Is it like final destination, that sort of thing?' These questions were also really good for me as Final Destination was actually an inspiration.

                A helpful suggestion they said was that I needed to make the characters extremely distinctive as if there is body switching afoot, very loud and firm personalities would be key so I am going to focus on that.

                This focus group was made up of 5 students with the social grade of C1, they were all white-English males and between the ages of 17-18 years old. When talking to them, there were no extreme political views one way or another and most of them expressed interests in sports, further education and watching television and film for leisure. 



                I also spoke to another person and here is their feedback.

                They have a social grade of C1. This person is non-binary and is 17 years old, also being of white-English ethnicity. They were left-wing and expressed interests in history, music, literature and the LGBTQ+ community.

                This was our conversation, 

                'So what do you think of the idea on a whole, feel free to give suggestions, really, they'll help.'

                - "I think it's quite interesting as it's really bizarre, set in a normal experience... I mean, getting shot by burglars isn't exactly a normal situation but it just gives a surreal outlook on a seemingly ordinary situation."


                'Feel free to ask me any questions.'


                "Ah, alright. Have you thought of the burglars being a couple? That might give an intriguing dynamic to the show. You said that it is just a son and his mother, where is the father?"


                -"He's not really important, never addressed, you know?"


                "Okay. -I'm thinking maybe if it's shifting from like, different perspectives, if there are other family members... in a way, it might sound like everyone has a different reason for the burglary.' 


                "Mhm, yeah,"


                -"As the episodes go on you discover more and more about the motivations behind the crime from everyone's perspectives, that would be a nice touch, I imagine. The audience will understand the crime at a deeper level as the show progresses. So they can fill in the blanks."

                "Motivations, that could work. Yes."

                -"I think I would watch it if there's a subtle commentary on social class and if it stands out with the absurdity of the scenario."


                "What sort of characters would you like to see, representation wise or just in general?"

                "Uhm... okay. The son is the main character so him, and the mother. The family dog, the burglars, and maybe a police officer as that will add more weight at the end.... -Because I’m LGBTQ+, of course I want to see some representation of these characters. Maybe the protagonist could be gay, give him a boyfriend? Subtly, not forced of course. And don't kill him off straight away, that's often a trope I see a lot, and I don't like it.


                "I was thinking, as there's a lot of gay and straight representation on the BBC, done poorly or not, bisexual people or pansexual people don't get much. I want to change that and have this character represent either one of those."


                -

                -

                "The colours look, in my head anyway, almost too normal but the actual acting is quite stylised, much like final destination, [proceeds to show a video clip of Final Destination]"

                "Mhm... I see what you mean."


                "And how do you watch these shows?"

                "On my iPad, with family. I don't watch much new tv, just ones that have already been shown."

                "Thank you, this has been a great help."